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If your assignment is to train your customers, then you might conduct interviews with them. Tailor your research methods to the location and size of your audience. Take time to do research that identifies the topics they’re most interested in or most need help with. You must develop a thorough understanding of your audience and their needs. So selecting the right topic for your audience is incredibly important.Īnd, to select the right topic, first you need to know who your audience is. In fact, our research shows that the number one reason people keep watching a video is because they were genuinely interested in the topic.Ĭonversely, the number one reason they stop watching is because they weren’t getting the information they expected. People are incredibly quick to abandon videos that don’t provide the relevant information, so selecting a topic of interest and importance to your audience is critical. The first thing to do when creating training videos is to select a useful, relevant topic. There are a few key steps that will help ensure success. I use TechSmith Camtasia to make all of my videos, and I highly recommend it.Ĭamtasia is easy enough that literally anyone can use it, but powerful enough that even seasoned video pros will find it satisfies nearly all their video needs.īut, don’t bust out that video editor quite yet.
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They key lies in having the right software and a little guidance.
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Which would you rather do: Read 10 pages of black and white text telling you how to do something or watch a video that shows you exactly the steps to take? Plus, video is inherently more engaging than text-only methods. Video is the perfect media for how-tos and training because you can both show and tell viewers what they need to know. Whether it’s an employee training video, a software tutorial for customers, or a general topic like how to change a tire, a training video is dedicated to educating or instructing viewers on a specific topic to teach a skill or share knowledge. Simply put, a training video is video-based content that shows someone how to do something. Six easy steps to creating your own training videos.Tips for making your training videos more effective and engaging.Types of training videos you can create.That means trainers, instructional designers, and anyone else tasked with training customers should be creating instructional videos as part of their customer education program. And this makes customers particularly receptive to video as they try to learn your product or service. So, it’s no secret that video is important. In 2018, 55% of people surveyed reported watching two or more informational or instructional videos. TechSmith’s own research shows that people increasingly turn to video for their own learning needs. If fact, according to a Pew Research study, 87% of users said that YouTube is important for helping them figure out how to do things they haven’t done before.
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Need to make a training video? Download a free trial of Camtasia and a free video template to quickly and easily make your own videos. Make your own training video (Free template!)